Spotify Launches AI DJ: Personalized Music and Commentary

Spotify Launches AI DJ: Personalized Music and Commentary

Spotify has announced the launch of a new personalized AI DJ feature that delivers a curated lineup of music and commentary based on users' music tastes. The feature, called DJ, is currently rolling out in beta and uses a powerful combination of Spotify's personalization technology, generative AI through OpenAI technology, and a dynamic AI voice platform from Spotify's Sonantic acquisition to create a stunningly realistic voice.

The AI DJ will sort through the latest music releases as well as users' old favorites to deliver a stream of songs picked just for them. Users can give feedback and tap the DJ button to switch up the vibe. The more users listen and provide feedback, the better the recommendations become. The DJ will also provide insightful facts about the music, artists, or genres users are listening to.

The personalized AI DJ feature is currently available in English for Spotify Premium users in the U.S. and Canada. Users can access it by heading to their Music Feed on Home in the Spotify mobile app on their iOS or Android device and tapping Play on the DJ card.

The AI DJ feature marks an exciting development for Spotify as it continues to push the boundaries of personalization and innovation in the audio industry. By combining the power of its existing personalization technology with generative AI and a dynamic AI voice platform, Spotify has created a new way for users to discover and connect with music. With its ability to scan the latest releases and even resurface old favorites, the AI DJ offers a truly personalized experience that is constantly evolving based on user feedback. As Spotify continues to roll out this feature and explore new ways to enhance the user experience, it is clear that the company remains committed to staying at the forefront of audio innovation.

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